In the heart of adventure and the embrace of nature’s wonders, Arcane was born – a brand ignited by the spirit of exploration, a passion for the elements, and an unwavering commitment to the planet we call home.

I am Shaun, and my journey began with the thrill of the surf and the allure of the ocean’s depths. As a young adventurer, I rode the waves, feeling the raw power of the sea beneath me. Although the waves may not carry me as they once did, my love for the ocean and the wonders it holds remains as deep as ever. Scuba diving became my sanctuary, where I connected with the underwater world, discovering the magic hidden beneath the surface.

Beside me in this journey stands my partner in life and in Arcane, my wife Minke. She finds her sanctuary on the yoga mat, embracing the discipline of the practice daily. It’s through her practice that she finds harmony and balance, mirroring the serenity of nature’s rhythm. Nature has always held a special place in our hearts. With each adventure and experience, we’ve felt the profound connection with the world around us, fostering a deep sense of responsibility to protect and preserve it.

For years, the idea of Arcane has danced in my mind—a brand that encapsulates the very essence of our love for nature, adventure, and the connection between all living beings. It’s a brand guided by a higher purpose, a mission to leave a lasting legacy, to advocate for change, and to champion environmental causes.

The word “Arcane” means “understood by few,” and it beautifully encapsulates the ethos of our brand. We understand the spiritual connection that surfers, snowboarders, and yogis share with nature—a connection that transcends words and is comprehended by those who experience it. We believe in creating a community where everyone feels at home, especially those who may have felt lost or misunderstood. Through Arcane, we aspire to connect people, rekindling the bonds that a disconnected world has frayed.

Arcane, for us, is more than just a brand; it’s a beacon of hope and a testament to the power of unity, compassion, and connection. We dream of a world where our clothing not only represents quality and style but also stands as a symbol of our shared responsibility to protect the planet and uplift society.
Our aspiration is to be advocates for nature, champions of sustainability, and creators of the best workplace in the industry. With big dreams and unwavering determination, we aim to restore connections in a world that sometimes feels disconnected. We envision a future where Arcane is not just understood by a few but embraced by all who share our passion for adventure, nature, and unity.

We invite you to join us on this extraordinary journey. Together, we can celebrate the profound connection between humanity and the natural world. Together, we can make a difference, leaving a legacy that echoes through generations, reminding us all that we are, and forever will be, Arcane.